Fall in ♥ with L'Oréal Professionnel DIARichesse/DIALight!

A new generation of demi-permanent haircolour has arrived that offers vibrant, multi-dimensional and luminous haircolour to enhance and maximize your natural beauty!

In two technologies with 8 professional services:

DIALight - for coloured/sensitized hair - offers no lift (no colour effect on natural/non-sensitized sections of hair), intense haircare-like results (hair feels like it has undergone a haircare treatment, exceptional performance (long-lasting rich colour from root to ends) and vinyl shine (intensely shiny and luminous hair)

I ♥ Photo Gloss - for a veil of intense shine
I ♥ Highlight Me - customized toning of highlights without affecting your natural base
I ♥ Reflect Remedy - to neutralize unwanted or faded reflects
I ♥ Colour Wakeup - to refresh colour between two permanent colour applications
I ♥ Shape & Colour - to add demi-permanent colour the same day as a perm or Brazilian smoothing service.

DIARichesse - for natural hair - offers more coverage (up to 70% of grey hair with natural shades), more fexibility (3 levels of developers: 6,9 and 15 volume - to reach the coverage level and the intensity of the reflect you desire), more cosmeticity (exceptionally soft feel with pure and intense reflects) and more lift (up to 1.5 levels)

I ♥ Grey Incognito - to cover first greys
I ♥ Reflects Revealed - to add a first reflect and dimensionality to natural hair colour
I ♥ Back To Me - to go back to your natural base colour

Of course seeing is believing, so check out my results with I ♥ Colour Wakeup - it's rich, it's red and damn, it's shiny! It wasn't time-intensive either - the colouring itself only took 20 minutes. I've gotten so many compliments on my colour recently too and isn't that when you really know you have a great one?!

Get your very own DIA ♥ at your local L'Oréal Professionnel salon - you can find one near you at www.lorealprofessionnel.ca

♥ Lisamarie ♥