Say what?!?
Yes, they're actually proud of having the first comic book that cost a dollar each month. "Yay, look at us, we're charging two and a half times what regular comics cost!!"Of course, back in 1980, they gave you a lot of extra content for the extra coin. Today, you're going to pay four times that dollar, for a third of the story pages.
So, I guess they really did have something to boast about. You rock on, 1980 Detective Comics. You rock on...
House ad from April 1980 issues of DC
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